Employee Spotlight: Counselor’s 2026 Power 50 List

Recognized among the promotional products industry’s most influential leaders, Sandy Gonzalez continues to champion intentional growth, leadership development, and a people-first approach to building what’s next.

We’re proud to share that MadeToOrder CEO Sandy Gonzalez has once again been named to ASI Counselor’s 2026 Power 50, ranking #44 among the most influential leaders in the promotional products industry.

With 43 years of industry experience and multiple appearances on the prestigious list, Sandy’s continued recognition reflects her lasting influence, forward-thinking leadership, and commitment to the people who make MadeToOrder what it is today.

A Year of Intentional Growth

For MadeToOrder, 2026 has been a year of continued growth and evolution.

From expanding our leadership team and promoting talent from within to supporting larger, more complex client programs, we’ve focused on strengthening the foundation for our next chapter.

A key part of that progress has been empowering leaders across the organization with greater ownership, clearer accountability, and the tools to lead their respective areas of the business.

Under Sandy’s leadership, our focus has extended beyond growth alone to building the right structure, developing our people, and creating opportunities for long-term success.

Putting People at the Center

As a 100% employee-owned, women-led, and fully remote company, MadeToOrder believes our greatest strength has always been our people.

That belief is reflected in our continued investment in leadership development, employee engagement, and initiatives that strengthen connection across our team.

From our DRIVE core values to the work of our Culture Committee, we’re committed to creating an environment where employee owners feel empowered to contribute, collaborate, and make an impact.

That commitment was further recognized earlier this year when MadeToOrder earned the #3 ranking among medium-sized companies on Counselor’s 2026 Best Places to Work list.

Together, these recognitions reflect a shared belief that meaningful business growth begins with investing in people.

Building What’s Next

Looking ahead, Sandy remains focused on strengthening MadeToOrder’s leadership structure, investing in systems and technology, and creating the infrastructure needed to support continued growth.

That includes exploring how emerging technologies, including AI, can help streamline repetitive tasks and create more opportunities for our team to focus on creativity, relationships, problem-solving, and delivering exceptional client experiences.

It’s an approach that embraces innovation while keeping people and meaningful connections at the heart of our business.

Celebrating Leadership That Makes an Impact

Sandy’s continued recognition on Counselor’s Power 50 is a testament to her decades of dedication to the promotional products industry and the leadership that continues to shape MadeToOrder’s future.

We’re proud to celebrate this recognition alongside the many industry leaders who are challenging what’s possible, inspiring others, and helping move our industry forward.

Congratulations, Sandy, on another well-deserved honor!

Please join us in congratulating Sandy Gonzalez on this well-deserved honor!

See the full list here.